Matt and Jake, my freshman-year neighbors, asked me to help build a cold brew business at Dartmouth. I created the brand identity inspired by 60s soda pop branding, along with logos and an illustration of a student running to class. I designed labels, collateral, and a website for online ordering. Delivering on foot to keep it local, we targeted students lacking convenient & quality coffee options on campus. Though the business ended, we sold nearly every bottle we made.

SCOPE: ART DIRECTION, BRAND DESIGN, PHOTOGRAPHY, WEBSITE